CHOCOLATE BROWN - Mario Bellucci
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CHOCOLATE BROWN

CHOCOLATE BROWN RENAISSANCE
ARE YOU IN THE MOOD FOR SOME DELICIOUSLY HOT CHOCOLATE?
Relax and pamper yourself with an unforgettable experience:
the comfort food of colour is one of the most sought-after shades.

Given the current interest for minimalism, sustainability and natural beauty, chocolate brown has rehabilitated its public image and emerged on runways, in street style and wardrobes alike.

Celebrities, models, designers and influencers use it as a trusty colour for its chic neutral look and color mixing propensity, making it easily seep into the worlds of fashion, advertising and decor.

Celebrities, models, designers and influencers use it as a trusty colour for its chic neutral look and color mixing propensity, making it easily seep into the worlds of fashion, advertising and decor.

Chocolate brown’s newly found coolness owes it all to people spending more time outdoors, one of the sweet reliefs during the pandemic.

The natural colour gives consumers the idea of interconnectivity with the natural environment.

And as a matter of fact there’s a kind of back-to-basics aspect of brown, which makes it look timeless.

Hopefully, this perfectly decadent colour will inspire brands to minimize waste by leaning into eco-friendly materials (organic and recycled fabrics) and natural dyes.

TRUE LUXURY IS NOW CLOSER TO THE SOURCE OF PRODUCTION, LET’S FILL THE GAP TOGETHER.